FastFetch was launched in 2006 with the objective of improving the speed and accuracy of piece picking by combining light-directed picking and putting technologies, wireless barcode scanning, and voice into a single system that enabled a human operator to fulfill multiple orders with a single trip through the picking area. There were two primary motivations behind the ideas that led to the creation of FastFetch. The first was the recognition of the huge upswing in e-commerce activity that was beginning to take place and the second was the lack of affordable technologies to support order fulfillment tasks that are best performed by human operators. We assembled a team of hardware and software engineers who set out to create a revolutionary system for order fulfillment. The early days were spent creating and testing the hardware and software designs, working with suppliers to create a supply chain, securing patent protection, and gaining field experience with our early adopters.